The lip balm industry has changed significantly since the arrival of Evolution of Smooth. For over a decade, the market was dominated by industry giant – Chapstick. Seven years ago, however, Evolution of Smooth emerged on the market and became a household name in just a short period of time. People everywhere loved the range of flavors as well as the fun packaging.
The creators of Evolution of Smooth knew that they had to have a unique marketing strategy in order to succeed in the industry. They decided on a fun shape for the packaging. Their signature round flip-top shape was the first of its kind on the market. The EOS lip balm brand was instantly picked up by various celebrities, and as soon as their fans spotted them using the new lip balm in public, they also wanted to have it.
To date, the Evolution Of Smooth Company has managed to exceed sales of $250 million and is projected to reach over $1 billion by the year 2020. The only company to exceed the sales of Evolution of Smooth is Burt’s Bees. The target market has come to realize that the range of exotic flavors that Evolution of Smooth (https://evolutionofsmooth.com/lip-balm.html) offers is much better than just a few of the classic flavors such as cherry. The packaging is also a breath of fresh air from the traditional tube style. The products are available on Walgreens and Lucky Vitamin stores worldwide now and people are realizing just how many options that they have when it comes to tasty flavors. Many have become loyal fans of the brand and the product is growing in popularity with each passing day. The new age of lip balms has arrived with the emergence of the fresh and exciting new products offered by Evolution of Smooth.