In the age of Internet, it is far easier to start a business than to maintain its positive reputation. As more consumers rely on the Internet to read product and service reviews, businesses from developing nations are also becoming eager to maintain a solid reputation. Likewise, Indian entrepreneurs have also taken this opportunity to start offering online reputation management services.
The India based Repup is an example of the new class of entrepreneurs serving a growing number of online hospitality services in India. The need for online reputation management is evident by the fact that Internet users in India have almost doubled within just two years. For instance, online hotel bookings in India increased from $3.5 Million, in 2014, to $8.4 Million, in 2016. Accordingly, Google India reports that the online booking Industry in the country is worth nearly $1.8 Billion.
Recently, the co-founder and CEO of Repup, Pranjal Prashar, has attracted a lot of attention from major Indian hotel groups. As increasing number of Indians turn to hotel booking websites such as “Make My Trip”, it is becoming important for hotels and hotel chains to maintain their integrity in the online space where every Indian reads at least three online reputation reviews before making a decision to book a hotel.
As for Repup, they provide semantic technology that intelligently delivers user-friendly data to hotel management regarding their reputation on particular websites. The advanced online reputation management platform also helps hotels analyze original review data with almost 90-percent accuracy. This year, Repup plans to add another 2,000 clients to their list of customers.
Interestingly, Repup is not the only company that is working on online reputation management. In fact, there are lots of other companies that compete with Repup. Some of these include local players such as RateGain while others are international companies such as Medallia. The growing presence of online reputation management companies in India proves that Indian market is also becoming aware of the needs to maintain their brand reputation as it can affect their revenues. For hotel industry, Repup concluded that 1 percent increase in reputation score results in 6.9 percent increase in Average Daily Rate and 1.4 percent increase in occupancy.